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Last Tuesday, the children went out for Halloween’s annual trick-or-treat tradition. It’s a festive day, that’s becoming more and more of a commercial occasion: every store is filled with pumpkins and horrible decorations. My kids also like this festivity, and they’ve already had some sleepless nights over it. The houses in our neighborhood are decorated, candy is stored and the children are all dressed up. Before the kids go outside for the trick-or-treat walk, I ask them one question: ‘do you even know why we’re celebrating Halloween?’


Three pairs of big eyes are watching me, so I’m beginning my story: ‘Halloween was celebrated for the first time about 400 years ago. The name is an disambiguation from ‘All Hallow’s Eve’, the night before All Hallows.


But Halloween has been celebrated for a long time before that, to be exactly since the beginning of the Christian era! They then celebrated Samhain, on the 31st of October, and it's the Celtic variant of New Year’s Eve. It’s the end of the harvest season, and they had harvested a lot of food, the seeds were ready for next year and that had to be celebrated!


The old Celtic people came together around a great bonfire, that was made of the wood that children had collected from the people at home. They went from door to door, and the children regularly received some food… It was not only a special day because the harvest season ended, but during Samhain the souls of the dead were given the opportunity to visit our world, both good and the bad spirits… In an attempt to scare the bad ones away, the old Celts wore masks!


As I tell the story to my children, I get an idea. The tradition that we honor and even commercialize is at our latest hero tribe still a daily cost. The Asaro of Papua New Guinea invented the impressive appearances: hundreds of years ago, they scared away their enemies by looking grotesque and terrifying.


The Asaro’s ancestors, also known as ‘Mudmen’, dived into the river when their village was attacked. The river soil left a white muddy substance on their bodies, and along with the fog hanging in the mountains, it was as if there were spirits rising from the water. The enemy struck in flight, and the Asaro invented an amazing new war tactic: they prevented a confrontation through an impressive first impression. They covered their faces with big heavy masks of white clay, and until today they’re making a great impression on their enemies.


And that’s something that business nomads also do in everyday life. We don’t wear masks, but we spend enough time on our appearances to leave a good first impression. You dress and behave to achieve your goals, and your first impression matters most. And there’s no better workplace that matches with a dazzling first impression than a workplace at Tribes Rotterdam Blaak. Learn all about the Asaro at the grand opening of our fourth Rotterdam location, next week on November 9th at 5 pm!